The mindset behind
the marketing.

Systems-First Marketer

I am a graduate of Arizona State University where I focused on the intersection of consumer behavior and digital strategy. My academic path was unique. I began with a foundation in Cyber Operations, which provided me with a rigorous understanding of how digital systems and information architectures function. This technical background allows me to approach marketing with a systems-first mindset. I do not just look at the creative surface of a campaign. Instead, I look "under the hood" to understand the data, the logic, and the structural elements that drive real-world engagement.

My approach is rooted in curiosity and a detail-oriented nature. I believe that the most effective marketing strategies are built on a deep understanding of how audiences interact with digital platforms. By combining my technical foundation with creative problem solving, I aim to create digital experiences that are not only visually compelling but also structurally sound and data-driven. I am constantly exploring emerging trends and technologies to ensure my strategies remain at the forefront of the industry.

Operational Leadership

Professional growth for me has always been about balancing high-pressure environments with academic rigor. At Four Peaks Brewing Company, I coordinate teams and manage operations in a fast-paced setting. This role has been instrumental in developing my leadership and communication skills. Managing a team under pressure requires quick, data-driven decision making and a constant focus on efficiency. These are the same principles I apply to my marketing work. I have learned how to maintain high standards of service while navigating the complexities of a high-volume business environment.

Academically, I have channeled my curiosity into the study of technical systems. I have conducted research into the integration of point-of-sale hardware and database logic to understand how businesses can streamline their internal operations. While my focus is now on marketing, this research into information systems has given me a lasting appreciation for the back-end structures that support modern commerce. Whether I am managing a team on the floor or analyzing a complex database structure, my goal is to optimize the experience for both the business and the end user.

Digital Strategy & Audience Optimization

My expertise lies in the strategic analysis of digital audiences and the execution of targeted marketing campaigns. I have developed a specialized toolkit that includes SEO, Google Ads, and content strategy. I have worked on diverse projects ranging from performing deep-dive strategic audits for major retail brands to crafting responsive search ads and sitelink assets for luxury services. Each project is an opportunity to dive into the analytics and find the narrative within the data. I enjoy the challenge of taking a complex set of audience behaviors and turning them into a cohesive, effective marketing funnel.

Looking forward, my goal is to contribute to a forward-thinking organization where I can apply my skills in content strategy and analytics to deliver measurable results. I am passionate about video production and finding new ways to tell brand stories through emerging digital platforms. I believe that the future of marketing is personal, data-driven, and highly optimized. I am eager to continue building my career in this space, helping brands connect meaningfully with their audiences through thoughtful, well-executed digital campaigns.

Resilience & Discipline

My approach to marketing and digital strategy is shaped by the same discipline I used to balance life as a student-athlete. Managing Type 1 Diabetes while playing football taught me the importance of data-driven precision, consistency, and problem-solving under pressure. You can read more about my journey in this feature by AZPreps365: